Visual scientific communication: a proposal for the standardization of expression applied to visual representation in paleontology

Abstract

This research demonstrates how different areas of science understand and apply the concept of Visual Scientific Communication in the context of Paleontology. The objectives include establishing standardized guidelines for visual representation, strengthening collaboration between paleontologists and visual artists, and investigating the relevance of images in scientific communication within paleontology. The methodology employed consists of a literature review that identified the main trends and gaps in visual representation, as well as bibliometric procedures through searches in the Web of Science and Scopus databases to identify a term that could represent a probable consensus on what we consider visual scientific communication in the interplay between Paleontology and Information Science. The search strategies developed were implemented in both Portuguese and English, using various combinations and intersections of the terms: scientific illustration; paleontology; visual representation; image; information science; visual scientific communication; and information visualization. The results indicate a need for standardization and highlight the relevance of visual representation in the field, as terminological variations can lead to confusion. Information Science contributes a broad perspective on the phenomenon. The conclusion emphasizes that visual representation adapts to the ever-evolving field of paleontology, being essential for both communication among specialists and public outreach.