Cultural activities at the central library of the Federal University of Espírito Santo

analysis of dissemination through TV UFES on YouTube

Abstract

Objetive:The Central Library of the Federal University of Espírito Santo has played a significant role in cultural promotion and in fostering integration between the university and society. This article analyzes the dissemination strategies of cultural activities promoted by the library, especially through its institutional website and the TV Ufes YouTube channel.
Metodology: This is a qualitative, descriptive, and documentary research based on the analysis of records published between 2015 and 2024. Data collection included institutional posts, reports, videos, and multimedia records, focusing on the identification and mapping of cultural activities such as exhibitions, lectures, workshops, literary gatherings, and other artistic and scientific events. In total, 81 cultural events were identified, of which 57 were exhibitions. Among them, 77 events were published on the library’s website, and 60 were mentioned or featured on the TV Ufes channel.
Results:The results indicate that the use of digital platforms has significantly expanded the reach and impact of cultural initiatives, strengthening the library’s presence as a cultural and informational agent within the university.
Conclusions: It is concluded that the strategic use of digital resources has contributed to the democratization of access to information and to the preservation of institutional memory. However, gaps in audiovisual coverage were observed, suggesting the need for greater integration between institutional channels to ensure more equitable dissemination and recognition of the cultural activities promoted by the library.